Two Important Secrets for Successful Business Women Who Want to Grow and Advance

The current business climate is making it tough on everyone. The state of affairs is compounded for successful business women who still feel impacted by lack of opportunities based upon their gender. But the reality is that we have limited control over the business conditions or these gender disparities. Female leaders alone can’t grow the economy alone or fix diversity problems.

They can complain and get side-tracked or maybe take a different look at the problems. To start turning these concerns into opportunities for success. The challenges are real but we wonder if sometimes our reactions to such events tend to be more significant and do more to hold us back than anything else.

Even in the best of times, corporate women or women CEOs in particular face many common obstacles such as poor work-life integration, lower self-confidence to advance themselves and limited organizational help and support to help them be more successful.

Strengths

Female leaders tend to be much more restrained than men when it comes to self-promotion. But the reality is to be successful, the right amount and type of self-promotion is critical. And who will do it if they don’t do it for themselves? You certainly do not want to (and should not) go unnoticed for your efforts. And while you can’t change overnight, there are a few ways for women leaders to develop the self-confidence to push through this challenge.

The first step is an honest evaluation of what you do well and what you don’t do well. If you are like most successful business women the evidence is there that you have done some things well to get you to where you are. Why did your successes occur? What did you do well? How could you replicate them? Take a look at your curriculum vitae to determine how your experiences helped created who you are. Once you have a better understanding of your background in the right context, you may start to view your experiences in a better light.

By focusing on your successes you’ll begin to approach each day in a position of strength and view challenges as a new opportunity to learn. Your work will improve, your confidence is likely to grow and your ability to self-promote yourself in the right way will grow too. Not something that will happen overnight, but with a daily commitment, perhaps a verbal affirmation recited daily, the changes will become apparent to you and everyone that you work with.

Work-life integration

Most successful business women (and men) struggle with work-life integration. We’ve given up calling it work-life balance because there is no such thing. It’s in truth how can you successfully mix all the various aspects of your life – work, family and leisure to feel successful and achieve your goals and aspirations. The first step we recommend for female leaders is just to sit down and rank your priorities. Look at how you typically spend most of your days. What do you enjoy the most? The least? These questions and their answers will offer some important clues as to what your priorities have been and could be going forward.

Then ask yourself – Do I feel energized most of the time. If so, your priorities are likely right on. If you don’t feel energized than you may not have the right priorities. Your lack of effective integration of your work, life, family and leisure is not positively impacting your life.

Once you have answered these questions, you should spend some time to lay out a realistic plan for yourself. You may not like the answers or wish that they were different, but you may not have any other choice. Living in this situation is not an effective long-term outline for anyone. Unchecked it could lead to split up, health issues, poor relations, lack of advancement and even termination.

The barriers are there and significant. Things are changing but at a glacial rate. You can sit back and wait or take matters into your own hands. Developing the self-confidence to promote yourself and having positive energy from a workable and supportive work-life integration can propel to you to career heights and business success that you never dreamed about. Good luck getting there and joining the ranks of the growing number of women CEOs and corporate women who are getting there.

Social Media Marketing: A New Business Prime Mover

What Is Social Media Marketing?

Almost half of more than 2 billion people who regularly use the internet are addicted to Facebook. Using the social media outlets like this one has been a recent phenomenon, interlinking people through a cyberspace process. And this is the main reason why businessmen should consider social media marketing as a new prime mover of their business for them to hit ‘profit.’

Social media marketing is a process giving multiple benefits to business owners by way of using Facebook, Twitter, Pinterest, Google +, LinkedIn or Tumblr Accounts to promote brands of products and services. People are very much aware of these social media channels. For this reason, the business owners can expect an incredible increase of their sales volume that is denoting income.

Comparing it to the conventional way of promoting business brands, i.e. the use of televisions or radios, this newly-discovered method is more powerful in one way or another due to several factors such as:

1. No territorial boundary;
2. Greater market;
3. Lesser investment; and
4. Simultaneous promotional actions.

How Does This Prime Mover Work?

The first factor talks about the spatial aspect. Applying this technique does not put limitation on where should and where should not. There is no delineated and surveyed market territory where a particular business is only allowed to operate. The main medium is the internet and it penetrates almost every geographical line of the four hemispheres of the world.

The second factor emphasizes quantity. Try to imagine that in a traditional way of promotion, let say TV, it is only feasible to tap those people in a certain locality who are watching the primetime show with the advertisement of this product during commercial breaks. The difference now is that, it might be more doable to persuade more people simultaneously about particular brands through the social networking sites.

The third factor implies ‘money’ used in the promotion. Paying television networks needs big additional capital. However, opening a Facebook page is free. What is important is to learn about the dynamics of this promotional technique. In fact, there are people who are earning by opening a simple online store in FB.

The last factor elucidates time. Simultaneous action is indicated in this methodological application. Try to imagine that it is possible to have a lot of social media accounts. And instantaneously, it is probable to promote products and services using those accounts.

It is quite simple to analyse. The factors being considered are place, people, capital and time. No businessman will tend to neglect these aspects. They are the known as the business pillars. With the presence of social media networks, generating what a businessman calls ‘profit’ has a greater feasibility. Social media serve as the new prime mover of business.

Marketing Software

If you are someone who is serious about marketing their website and if you’re smart, you need marketing software. The only way to dominate your market is by being efficient and constantly putting effort into your marketing. The most efficient and rapid way of doing so is by getting your hands on good marketing software.

Over 8 in 10 people use search engines to find what they are looking for. This means business for you, because that means you can market your business with marketing software to 8 in 10 people online who are interested in your niche or market.

I’m not talking about getting your hands on software that’ll create keyword lists like crazy. Paid-per-click is hard to do these days since costs are high and conversion ratios aren’t as good as before because of competition. I don’t suggest setting up any PPC campaigns unless you are sure of what you are doing.

The best marketing software out there is SEO software. There are two main reasons why you should focus on SEO traffic: because it’s a free source of traffic and because it’s targeted traffic.

And, if you’re smart, you’ll get yourself marketing software to do tasks that are necessary for SEO. This way you’re not losing hours of time doing repeated tasks that are necessary for SEO. SEO marketing software can do things in minutes that would take us hours to do ourselves.

If you would get yourself SEO software and work consistently to improve your website, you can make a lot of money from it. You’ll be getting tons of targeted traffic easily and quickly with your software. If you’re business minded, I’m sure you understand the opportunity behind this.

Without a doubt, the best SEO marketing software out there is SEO Elite. It’s a very powerful SEO marketing software application that will get your website ranked high in the search engines in no time.

If you start practising SEO today with SEO Elite, in a few weeks you’ll be able to dominate your market by appearing high up in the search results for terms related to your product or services.

The best marketing software that you should get for yourself is SEO Elite. It even comes with an SEO guide so you’ll know everything about SEO and you’ll be able to practise SEO automatically thanks to the software!

To read an honest review of SEO Elite, simply go to my website now. If you don’t you’ll be losing out on the best marketing software around.

Imagine getting 10 000 free targeted visitors… daily!

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