The Right Email Marketing Software For Photographers – Built Your Business Fast

If you run a photography business, and you’re wondering whether there’s good email marketing software for photographers, then you’re in luck.

The trouble with looking for email software is there are so many services available, which one should you use? Many of the paid software is good. However, for photographers you should look more broadly than just getting email marketing software.

What do I mean by “more broadly?”

I mean, you should look for photographer business software that includes email software. Not a stand-alone email service. This way you can have a centralized business management operation rather than a hodgepodge of software applications to run your business.

There is no question that using a quality email software application can do wonders for your business. However, why stop with just email marketing?
Did you know there’s software for photographers that in addition to having email capability, also offers scheduling (which nicely integrates with your email marketing), credit card processing, e-commerce platform, financial reporting, time keeping, payroll (if you hire people to assist), and more?

Frankly, the integrated, all-in-one solution means you’ll spend less time managing different software applications and entering data. When your photography business software is completely integrated, you can leverage and integrate your email marketing lists with other aspects of your business.

I’ll explain with an example:

Suppose you have 2,000 people on your email list. Suppose 500 of those people are regular customers with the remaining 1,500 one-off or occasional customers. With a comprehensive software platform, you can integrate your email software with your scheduling. This way, for example, if someone is scheduled for a photo-shoot, you can program the software to send out reminder email messages.

This is just one example of how the right email software can not only maintain your business, but build it.

Consider another example:
You can place a freebie option on your website that is an incentive for prospective customers to sign up for your e-newsletter. An incentive could be anything – a discounted photo-shoot, photograph touch-ups, or a simple informational booklet about hiring a photographer.

Once a prospective customer signs up, you can send them all kinds of useful information about what you do, what you can do for them as well as sending samples of your work. You can start and maintain a dialogue. If and when those prospective customers need a photographer, they’ll very possibly contact you.

Always think about more sales. Suppose in November you want to offer your client base gift cards. A solid photography software program includes the gift card creation (electronic if you wish). You can sell these gift cards via your email marketing.

The point is when you integrate your email marketing with your other business processes, you spend less time administrating, and in fact harness leveraging power to increase sales and revenues.

3 Features Your Email Marketing Software Should Have

Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.

When it comes to email marketing software, there is abundance, but when you know what features matter most in a solution then you will manage to select software that works for your business goals. Not all software options are designed to function the same way and hence some will be better than others in terms of overall performance. Here are a few of the most important features that the best email marketing software should have.

1. CRM integration

Automating marketing processes offer lots of advantages and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate using the software so you can align marketing and sales for campaigns that are effective in bringing strong ROI. Interacting with customers helps you discover lots of things so you can offer them what they expect from your marketing. Proper CRM integration makes real time data updates easy and ensures that all your records remain up to date for upcoming campaigns for that matter. Check to see that the software’s API makes this kind of integration possible.

2. Visual customization

The truth is that people decide to read or ignore email content depending on how it looks. When looking for good email marketing software, it should offer attractive visuals so that you can put together a campaign targeted audience will love reading. Drag and drop functionality, pre designed templates, photo editing features and responsive design are some of the important aspects when it comes to visual editing on your software. With the features you will not need to redesign newsletters every time you need to communicate to your customers and potentials. The right software will eliminate hard work and makes it possible for you, create campaign design that is a winner from the word go.

3. Reports and analytics

An overview of email marketing campaign performance is of great importance. This is the only way you will be in a position to know what metrics are bringing on positive results and what is not working. You put together a campaign with hopes it meets your goals and your email marketing software should help you keep track of what matters most. Using software analytics, you can see devices subscribers are using to read the emails, whether they print, forward or delete the emails, how long they take reading your content and even what email contents receive the most clicks. With such insights you will be able to optimize email campaigns in such a way that the overall results are improved.

Direct Email Marketing Software

Direct email marketing software is software that enables you to
handle your very own bulk email marketing campaign rather than
paying per piece to use online bulk emailing services or paying a
marketing firm to do your bulk email promotions.

Bulk email marketing is certainly one of the most cost-effective
strategies in internet marketing, especially if you do not have
to pay a set price for every email that is sent out.

The pricing structure associated with your method of
accomplishing bulk email marketing has an impact on the cost-
effectiveness of your email marketing campaign.

Using software can save money if you have the time to put into
developing and managing your own email marketing.

There is a number of direct email marketing software packages
available on the market. Some are even shareware programs that
don’t require an initial investment or ongoing costs.

They don’t generally have the value-added features that come with
software packages that you purchase; however, if you aren’t
running a large email marketing campaign, they may suit your
needs for accomplishing specific tasks just fine.

A good, comprehensive email marketing software package should
provide some basic features that will enable you to effectively
develop and manage your email marketing campaign.

Some of the features to look for include templates, list
management capabilities, and a tracking system.

With these basic features, you will be able to build your mailing
list, craft your email marketing message and analyze the results
from your email marketing campaign to determine what is and what
is not effective.

The ability to send both text and HTML messages can be important,
especially if you want to personalize your email messages
automatically.

HTML templates that are pre-designed are available with some
direct email marketing software.

With such templates, you simply fill in the blanks and you don’t
have to worry about knowing how to write HTML code to accomplish
personalization.

The flexibility of the templates in regard to being able to alter
them to suit your company’s image or to devise your own
customized design is something to consider as well.

List management features of direct email marketing software
should provide you with the capability of building an opt-in list
as well as providing automated management of opt-outs which
enable recipients of the email to unsubscribe or to be removed
from your mailing list.

Manual management of the task of opt-ins and opt-outs can be
incredibly time consuming and if you use email marketing on a
large scale, it can even be impossible.

You should also be able to categorize the addresses on your email
lists so that you can send relevant information to interested
parties.

Tracking features in direct email marketing software are highly
desirable.

Software packages with tools that provide you with a statistical
breakdown that tells you whether or not your email messages are
being read and which links in your messages are being followed
will help you to better manage your email marketing campaign and
to improve its effectiveness.

There is no sense in sending marketing messages that don’t draw
results, so tracking the results of your messages and making
changes as needed is essential.

The capability of setting up auto responders for the purpose of
follow-up or to answer subscribers’ questions is also a value-
added benefit of some email marketing programs.

Reviewing a large number of email marketing software options is
definitely in your best interest.

Features of the software programs as well as costs are something
to consider when choosing software for your email marketing
campaigns.

Compatibility with the hardware you are using is also something
to consider. With a good email marketing software program you
can stay in contact with your customers and leads, save money on
marketing and simplify your email marketing campaign so it won’t
be too time consuming for you.

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